Client Heitor Costa
Sector Art and Culture
Scope Brand Identity
Country Brazil
City Recife
Date January 2023
Design
Thiago Ildefonso
Heitor Costa, or Baaq (artist name), is a Brazilian DJ from Recife. He has been producing music and performing at local parties for a few months, and he showed interest to building a personal brand. The elements used make a subtle allusion to sound waves, a fundamental component for make the rhythm of music.
CHALLENGE — Develop a solid concept that would do justice to electronic music and Heitor’s characteristics as an artist.
SOLUTION — The DJ's visual composition is versatile, adapting to different forms of application and content. The triangles give an adjustable, modern and futuristic feeling. The idea was to bring a concept that did not limit its potential to move between genres and aspects of electronic music, creating something unique but without restrictive features.