Frevo
Client Fictional
Sector Arts and Culture
Service Campain, Illustration
Country Brazil
City Recife
Date February 2023
Design
Thiago Ildefonso
After 3 years of waiting, due to the COVID-19 virus, Carnival returns to 2023 with great expectations. To honor this remarkable and unique time for us Brazilians, I decided to create a themed campaign to honor this long-awaited return.
CHALLENGE — How to create a visual universe consistent with the period, with cultural values and in a way that was associated with the celebration, artists and tradition.
SOLUTION — Highlighting the celebration, I used vibrant colors and shapeless illustrations, representing festivity and relaxation. The typography chosen in capital letters externalizes relevance, with expressions and phrases that reference the period. The result is an authentic and symbolic campaign.